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The airline industry requires a robust response to climate change that shows it is serious about addressing climate change.
This is made harder due to 3 main issues:
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the business model is based upon the use of carbon intensive fossil fuels, with few alternatives in sight in the short to medium term
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current airline efficiency improvements fall below the necessary carbon reduction targets
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frequent flyer programmes incentivise customers to fly more than may be absolutely necessary
The Climate Miles concept is an innovative response to climate change for the airline industry that empowers customers to proactively finance low carbon technologies, strengthening loyalty and retaining the necessary “me” factor.
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